21 Killer Copywriting Tips You Probably Never Heard About

Copywriting is a tough nut to crack. It’s hard enough to write something good on paper, now your writing needs to be able to sell products or services. These 21 copywriting tips, arranged at no specific order, will hopefully aid you in eliminating the problems you might faced when writing copies. You could also treat this as some sort of checklists when you do write a copy.

1. Be curious

The best copywriters in the world are usually curious about life. They have many hobbies and a variety of interests. They thirst for knowledge and new interactions. They are also good listeners, open to other people’s experience and ideas. Incorporate the hunger for knowledge, a curiosity, and a passion in your life, and you’re on your way to be a better copywriter.

2. Do more sucky drafts

What is the recipe of success? According to my favorite self-help guru, Anthony Robbins, it’s repetitions. Always practice the art of writing copies and always write more than one copy drafts. It would train your mind to find the best way to put your ideas into words on paper. And it really doesn’t matter if they are difficult to read. Some of the best copywriters have admitted that their drafts are usually illegible, except to themselves.

3. The perfect buying environment

I bought a home theater system that cost me around a thousand dollar recently. The interesting is I have no intention of buying when I first got into the store. The salesman, after saying hi to me, brought me to a small room where they’ve set up a 50 inch LCD TV with a set of Sony home theater system. They let me sat on a very comfy sofa, drinking the Coke I’ve brought in with me. They let me feel how good it is to have the set, and I bought it.  My point is, one major contributing factor of my purchase is not how good the product is compared to others, but the incredible experience I had in that small home theater room. In a copy, the buying environment is created through the graphic elements you used, the way you phrase your words, the choice of words, and the level of integrity you convey. So keep a lookout to those factors.

4. Anticipate and Resolve Objections

If you think your prospects might raise some objections to your product, raise those objections yourself first. You’re not there, face-to-face with your consumer, to answer the questions they might have. After you raise those objections, resolve them altogether in your copy. You must be honest and provide alternative solutions or dispel the objections completely.

5. Seeds of curiosity

I obtained this knowledge from Joseph Sugarman, one of the best copywriters in the world. He said that one of the ways to make your prospects unable to stop reading your copy is by applying, what he called, “seeds of curiosity”. At the end of a paragraph, put a very short sentence that offers some reason for the reader to read the next paragraph, using sentences such as:

But there’s more.

So read on.

But I didn’t stop there.

Now here comes the good part.

These seed of curiosity cause your readers to subconsciously continue reading even tough your copy might have reached a down point.

6. Sell to the heart, justify to the mind

People don’t buy Mercedes because of the 600 cc engine, the dual airbags or whatever features that are advertised for the car. They bought because its prestigious brand and the feeling of belonging to the crowd that drove Mercedes. Those technical features, however, are important to let your consumers justify your products to others, when they had to explain the reason for their purchase.

7. Do you feel like reading it?

After you finished writing you copy, read it yourself. Be objective and judge yourself on how much you enjoy reading your own writings. If you feel bored or disinterested at your own writings, how could you expect someone else to read it?

8. Edit your copy

Don’t post or publish your copy directly after you finish writing it. Re-read and edit it to find the best way to communicate your ideas in writing. Let your copy slides and flows into your consumers’ mind as smoothly as possible. Also, check for spelling errors as they would make you appear unprofessional.

9. Know your customers, like thyself

Are your consumers male or female? How old are they? What are their probable hobbies? The more you know about your prospects, the more ideas you could put in your writing that appeals to your consumers’ specific wants and needs. Thus, the better your copy would be.

10. No clichés, please

Have your heard of phrase like, “Here comes the product that the world has been waiting for!” or “This Product is The Best Thing since Sliced Bread!”? These phrases are what we called clichés. And if you feel inclined to use them, don’t. They seem to be used when you have nothing really significant or good to say about your product or service.

11. Testimonials

A testimonial is a good way to increase credibility, especially if it’s from a very credible person or organization. In recent years, audio or video testimonials are slowly replacing written testimonials, and becoming the norm. They had proven themselves to be more effective, primarily because written testimonials have been so over-used over the years. I also noticed some online sales pages that put a ‘As seen on: Google CNN, etc’ banner to increase their credibility.

12. Price

There are 2 ways you could display your price in your copy. If you’re selling a product or service at a very good price, like the recent $1 access for CPA Classroom, then set the price in larger typeface. You want people to see how much value they are getting with your product. On the other hand, if your product is expensive, you might want to underplay it. Use smaller fonts, but DON’T HIDE IT.

13. Recap you Offer

Summarize your long offer into one paragraph near the end of your ad. “So here’s my offer. Get unlimited access to Blog for Charity Classroom for only $1 for the next ten days.” This is a very important point that are still missing in a lot of online sales copy.

14. Call for action!

Always ask your prospects to take action at the end of your sales copy. “Click the Order Now Button to get Blog Charity Classroom for only $1” or “Click the Add to Cart Button to not miss this fantastic offer.”

15. Be honest

Consumers are getting smarter, they could get all the information they needed with one Google search or two. They could also tell if you are truthful in your advertising. So, instead of being dishonest in your message, use honesty as a psychological selling tool. Write the negative features of your product in your copy, but explain why the flaws didn’t amount to much and why they should still buy your product. The more truthful and frank your ads are, the more consumers would respond. Try it.

16. Establish authority

Choose a niche within a niche and be an expert in it.  People needs reassurance and confidence about the purchase they are making, assurance from others that they spend their money wisely. You usually asked your friends, family members, or even neighbors for approval. If, however, you can trust the sales organization or person (in this case you) as the experts, then you won’t need any outside expert opinion. Some good examples are John Chow and Darren Rowse who established themselves as the authority figure in making money by blogging niche.

17. Be believable

In your copy, you need to convey, through examples or by comparison, that what the customer is buying is a good value. But you have to be believable. If you offer a supposedly $1,000 product for only $1, that doesn’t mean all of your prospects would just run and purchase your product instantly. Some would, of course. To make your offer more effective, tell them the reason ‘Why’. Why is it so cheap? What is the occasion for this discounted price? Or even, Why they need to buy now?

18. Create a sense of urgency

Your prospect is sold with your idea and is ready to buy. But, like many customers, he said, “Let me think about it.” So, here’s what you need to do. Put constraints on your offer. These constraints could be in the form of low supplies, closeout opportunity, limited-time price opportunity, price rise, or limited-edition opportunity. Hey, you could even say, “Buy one during the next 4 hours and get the second one free”, like what they did on those shopping channels on TV.

19. Give them hope

Hope could be a great motivator for someone to purchase a product. An office worker bought a $2,000 internet product, hoping to be the next internet millionaire. A hardcore golfer purchased a new golf ball, hoping that he would have better games. The future benefits are never assured, nor are they guaranteed. They are just possibilities. One aspect that you need to focus on when you create a copy using the power of hope is credibility. Be a credible person and your prospects would feel confident and feel compel to order.

20. Tell a story

People love stories, and one of the really good ways to connect with your prospects is just by telling a story. Stories usually have lessons to teach or experiences to share or even endings that can excite, surprise or bring out emotion. And so it is with good copy. Frank Kern earned more than $1 million within 24 hour with his Mass Control course by telling stories about his life. The story of how he got back to his feet from the disaster that befell him at the time. A good story helps you bond with your prospects.

21. Be exclusive

Let your prospects feel special when purchasing your product or service, like they will belong to a very small group that can be envied for owning this very limited item. This could, of course, be applied to actual membership sites or forums as well. Sometimes, limiting the number of people who could purchase your product or service might be more beneficial than allowing anyone to purchase it. Some internet marketing gurus are selling their products at  crazy prices, like $3,000++, using this strategy.

These are some of the ways to improve your copywriting skill that you could use to sell your own products or services. Please, feel free to leave your tips in the comments area below or tweet this article.

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