Okay, so you’ve find profitable keywords that you believe is provocative and powerful. You set up a campaign, believing that you would get a whole lot of traffic. With your heart beating fast and sweat on the palm of your hands, you checked your stats. Nobody click on your ads. Your click through rate is zip, nada, zero. You wait for days and there is still no one clicking on your ad. What’s wrong? Are those internet marketing gurus lie to you about PPC…? These are the 5 little known ways to increase your PPC traffic.
1. Be Shocking
Doing PPC Advertising is tough. You are limited to a very small amount of characters and space to communicate your ideas or marketing message. So, be bold. Give big promises and shocking statements that spark their interest and imagination. Give them motivation to finish reading the rest of your ad. According to Perry Belcher, one of my most favorite internet marketers, there are a couple of ways to do this.
You could do it by asking questions. Ex. “Are you finishing too fast?”
You could tease them by using unfinished sentence. Ex. “Getting $1000/days is just…” They have to click on the ad to continue reading.
Or, you could get negative. Ex. “Is Blog Bullshit Classroom a Scam?”
There are other tactics you could use as well, like by using numbers in your ads or calling out to your prospects. Be creative but also informative.
2. Use Action URL
Your display URL or website address should contain action words. As you know, you could only have a couple of words in your PPC ad. So it is crucial for your URL to actually contribute to your overall marketing message you want to send out to the searchers. Action URLs use active words like “Get…”, “Drive…”, “Try…”, and many others. Some examples: TryGetSlimNow.com, DriveTraffictoYourSiteNow.com, or “GetXReportNow.com”
3. Give the Reason Why
The searchers have only one basic need, to know what your product could do to solve whatever problems they are searching now. So, you have to keep your ad simple and relevant. You could also increase click through rate by offering them compelling enough incentive to click on your links. Offer them something for free, like free report or free analysis. Other incentives could be in the form of social proof, by putting a phrase like, As seen on CNN, or other similar phrases.
4. Try content network
The combined traffic to blogs and social medias are actually higher than even Google itself, as much as twenty times more. By using content network, you could access all of these previously inaccessible traffic sources (if you just use search networks). Content network also has less competitors compared to the search network, so your bid would be much lower. The only problem with content network is it’s harder to grab attention. So you need to double your effort in capturing the users’ interest by, probably, using gimmicky ads that doesn’t necessarily closely related to your product. Think of it like magazine headlines. If you go to a news agency, all of the magazines are stacked in racks. And each racks would be use as efficiently as possible by the store owners to hold as many magazines as possible. So, each magazines actually have a very limited rack space and the only way they could compete is through their headlines. The most outrageous and shocking headlines are usually the one who win.
5. Get inspired
Get inspiration for your ads from social bookmarking sites, like Digg. Digg could be called the world’s largest free headline collections, as they currently hold millions high converting headlines in their database. These headlines are proven to works, as you could see from the number of diggs on an article. Visit Digg now and check out which headlines, in your niche, have the most diggs.
These are 5 strategies that you might want to try to implement in your PPC campaigns to kick-start your PPC traffic, whether your current ones, or your other campaigns in the future (If Google doesn’t change the rule that is). So feel free to leave comments below or tweet this if you like it.
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I have seen many ppc ads that don’t follow the simple guidelines you have suggested. By doing any one of them will help your ppc campaign a lot. By narrowing how you word the campaign, you will even be targeting a more specific group on that given keyword. Thanks Andi!