Do You Make These 6 Mistakes When Writing Product Review?

by Andi Putra on September 8, 2009

Yesterday I posted the 7 Little Known Tweaks to Improve Your Money Making Blogs, in which I explained how you could improve your blogs just by doing small and simple changes. One of those tweaks tell you how you could improve the sales of your affiliate products’ reviews. Today, I’ll delve deeper into this topic. I’ve learned a lot about internet marketing from both pro bloggers, like Darren Rowse, Shoe money and John Chow, and internet marketing gurus like Frank Kern, John Reese, and Jeff Walker. One of them is how to sell through blogs and emails and having people thank you for it. They know the secrets to selling that 95% internet marketers and bloggers don’t (This statistic is just a guess ^-^). Most newbie marketers and bloggers do the same selling mistakes over and over again, without even realizing it. So what are these mistakes?

1. Doing Hard Sell

Hard Sell

A lot of newbie marketers acted like a bad car salesman when selling affiliate products. They mentioned the features of the product they are promoting, the specifications, the price and some random bonus offers they have. But their readers or visitors are not interested in all of those. Because they could get all those information from the sales page of the product. Even worse, they promote the product with unnecessary exaggerations and, sometimes, lies (remember the açaí berry fake blogs crackdowns recently?). Mark Ling, the founder of Affilorama, said blog is not a place to hard-sell. In case you don’t know, hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message.

So how should you sell instead? Do a soft-selling. Tell them how you feel after using the product, how the product change your life for the better. Your success stories. You might asked me, what if I never really tested the product myself? Then try it. You could probably lie, but your readers will know eventually. If they buy your affiliate product and it is not as good as what you say it is, you’re ruining your reputation and credibility. You might made the sale this one time, but you won’t have repeat customers. But, if you know more about the product you’re promoting, the better you pre-sell post would be. And, the more sales you’ll get. So, try the product yourself, then review it. Trust me, it’s worth it.

2. Not Using Cloaking

invisibility_cloak

I’m not saying that the internet is filled with bad people or anything (but maybe it is…). But it’s better safe than sorry. Cloaking the affiliate links prevents people from robbing you of an affiliate commission by copying the affiliate URL and removing the affiliate ID from it. How to hide affiliate links? I definitely am not a technical person so I don’t know how. But as usual, my favorite blogs come to the rescue. After some browsing, I found that John Chow have made a decent tutorial about it. So, rather than copy-pasting his article here (and getting chain-sawed by my English teacher for plagiarism). Why don’t you just visit this link and learn how: John Chow’s Affiliate Cloaking.

3. Never Optimized for Buyer’s Keyword

Buyer Keyword

The third mistakes that most marketers do is not optimizing their articles for the buyer’s keyword of the product they are promoting. What’s a buyer’s keyword? They are keywords that are more likely to turn prospects into buyers, because they are much more targeted and long tail. For example, you are promoting the new Acer laptop. Rather than optimizing your article for too broad, too competitive “Acer laptop” phrase. Meaning, when people search for the phrase “Acer laptop”, they might just trying to find Acer’s customer support or Acer official site. The intention is not clear. So, instead of wasting our time optimizing on such a broad keyword, we should focus on long tail keyword phrase, like “Acer Aspire  5610 review” or “Acer TM 4150 Comparisons”. Those keywords have a higher chance of  selling the laptops because, if you think about it, when is the time you try to find reviews and comparisons? When you are ready to buy, right? So capitalize on those keywords.

4. No Comparisons

Product Comparison

This doesn’t apply to some products because they are simply cannot be compared. For example, when you are promoting a new weight loss guide, you can’t compare this new guide with the other guides in the market, right? Oh, they are missing the chapter about setting up your mindset for diet…It just won’t work! But other products that have direct competitions to them could certainly benefit from using product comparisons. Electronic products, email marketing services, software, and hosting services are some that could be compared. By using comparisons, your visitors could easily get why the product you’re recommending is superior.

5. No “Because…”

why_so_alone

Your readers won’t buy from you unless you tell them the reason why. If they already have the previous version of the product , why do they need to upgrade? If they are using other services, why must they change? And if they haven’t had any experience whatsoever with this type of diet, why should they start now? Brian Clark, from CopyBlogger, wrote in one of his many popular articles that the two most important words in blogging are “you” and “because” (Two Most Important Words in Blogging). By answering the “why”s, you’ll be forced to use the word because, which results in making your pre-sell post more effective and powerful.

6. No Call To Action

Call To Action

This is one of those mistakes that seem obvious, but a lot of marketers still forget to do it. You need to tell your readers to buy the product from your link. Don’t be shy or feel bad. If you really have tried the product and get something good from it, your readers would thank you for recommending it. Tell them honestly that you’ll get a commission from every sales that you made through the link. If you have shown through your article or video that you knew the product and that you have benefit from it, your readers won’t think twice about getting their wallets out and buy from you.

These are some of the mistakes that you should avoid when writing product reviews in your blog. I am hopeful that this guide could help you write better reviews and thus increase your sales. Feel free to leave comments or tweet it if you like it.

{ 2 trackbacks }

The Secret of the Most Popular Blog Posts | Web Marketer Depot
September 14, 2009 at 7:34 pm
Little Known Way to Bond with Your Readers & Generate Sales | Web Marketer Depot
September 16, 2009 at 6:59 pm

{ 3 comments… read them below or add one }

1 Benjamin CipNo Gravatar September 9, 2009 at 3:40 am

These are the common mistakes nobody should make. Very nice article!
.-= Benjamin Cip´s last blog ..How To Get Targeted Traffic =-.

2 Blaine BullmanNo Gravatar September 9, 2009 at 5:44 am

So true, nobody wants the same boring info they can get anywhere else, they want your view and review on the product. Thanks for the link to john chows tutorial, Im going to check it out. Picking the right keywords is so important and this goes for PPC as well, you want buying keywords not general keywords that you won’t rank for anyway.

Great point about comparisons, when im looking to buy a product or service I look for comparison tables comparing the top competitors together. The last point is very important too because you do need to tell people what to do next.

Loving all the posts Andi :-)
.-= Blaine Bullman´s last blog ..Use Socialoomph AKA Tweetlater to Schedule Your Tweets For Later =-.

3 Agent 001No Gravatar September 9, 2009 at 5:54 am

Nice useful article. Even if I am quite experienced in writing Reviews, I make mistakes too. I believe these articles will improve my reviewing skills.
.-= Agent 001´s last blog ..How can you do Keyword Optimization after You have Published your Post or Article =-.

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