How to Do Online Article Marketing Like a Pro?

Online article marketing works. As outdated as it sounds when compared to other newer, more catchy internet marketing terms like web 2.0, Twitter, or even Youtube, article marketing still have almost the same power and reach as before. This is particularly true in non-internet marketing (IM) niche. They have hundreds of articles with 5,000 views or more every month. Even in the IM and blogging niche, where article marketing supposed to be crushed by web 2.0 marketing, there are still a handful of posts that have 5,000 views or more a month. Imagine how much traffic you can get back to your site with 5,000 views a month. If your article converts at 10 % rate, you’ll get 500 new visitors every single month. So, these are some tips on how to do online article marketing like a pro.

1. Optimize Your Articles

Remember my previous posts, SEO Keyword Research and SEO Optimize Article, where I wrote the strategy I use when doing keyword research for my blog posts? Read those posts again as you have to do the same keyword research and optimization routine as I’ve taught in those posts. You also have to build back links to the articles you submitted. Article directories usually have a pretty high page rank (PR), compared to your new site or blog, so it’s easier for your articles to rank high in search engine. So, just send a handful of social bookmark links, then you should be set.

2. Power Up Your Links

Don’t let the links contained in the articles you submitted go to waste by not having your keywords as the anchor texts for your links. I usually send the visitors from my articles in the directories to my blog or opt-in page. And I believe you do too. So why not have the links  to your site in those articles be optimized for the keywords that you want your blog or site to rank for?

3. Let It Flow

Your article should flow smoothly from the introduction, body, conclusion, to the author box. I don’t like to re-invent the wheel and tend to follow what works. So, after discovering this simple article writing formula that seems to work, I stick with it. The formula goes something like this:

Introduction: Tell them what you’re about to tell them.

Body: Tell them.

Conclusion: Repeat what you have told them.

Author box: Tell them you have more of what you’ve just told them.

4. Create an Effective Author Box

Don’t make your author box to be some sort of mini-biography of yourself. People don’t care about who you are, they only care about HOW YOU CAN HELP THEM! That’s the reason why they’re reading your article in the first place. As I’ve mentioned above, an effective author box tell your readers that you have more of what you’ve just told them. So, if you’re telling them the strategies you use to get more traffic, your author box will look something like this,

Get more traffic tips and strategies by reading my FREE Getting Traffic eBook. You can check it out at my website to Get More Traffic.

Also remember to only have one call-to-action in your author box. You don’t want to confuse your readers and prevent them from taking your offer.

5.Spin It

Writing article took a lot of time and it’s boring too. So, lazy internet marketers have invented what they called article spinning. Article spinning takes your original articles and have them written differently with interchangeable words, phrases, sentences, and structures. It’s a good option for those who wants a similar content added quickly to many different article directories without having to rewrite the whole article. Go to Elance or Warriors Forum to find article spinning service and tools. After you spin your articles, you can compare how similar the two articles (your original and spin version) are with the Affilorama’s Article Compare Tool.

These are some tips on how to do article marketing effectively and professionally. As I’ve said, what you need to pay attention to is the flow of your article. Make sure it’s easy to read, digest, and action-oriented (meaning: reading the article is just the first step, they need to opt-in or read your blog to find out more). Feel free to comment or tweet if you like it.

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2. Article Marketing – Is It a Numbers Game?
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4. 3 Free Tools for Faster Writing & Avoiding Duplicate Contents
5. How One Article Get Me 200 More Subscribers