I’m really not a big fan of social media stuffs. But, I do still use, analyse, and study how Twitter and Facebook can be used to generate buzz and drive traffic to websites.
And that’s why I’m really upset to discover that Twitter, once the symbol of social media innovation and power, is now filled with noises, junks, and spam. If you’ve used Twitter for quite a good while, you’ll know what I’m talking about. Link spamming, automatic followings, sponsored tweets, and many others. [I’m not totally innocent in this regard, because I do tweet my own stuffs. Sometimes, even when the quality is sub-par.]
The implication of these behaviours is HUGE. It becomes very hard to get your tweet above all the noises and be heard.
So, what can you do?
Selective Tweeting
Choose carefully what you’re broadcasting through your account. Because, by tweeting selectively, you’ll reduce the amount of clutters and noises in Twitter. And thus, increasing your chance to be heard.
So, ask yourself these 2 questions before you decide to tweet. If you can answer any one of these two with a YES, then tweet you go. But, if you can’t, please, stop yourself from doing so.
1. Is This Really Cool?
This is the question that you should ask yourself before tweeting about an article, video, or any other stuffs, even your own one. Really cool contents are extremely helpful or useful to other people. It’s the kind of contents that you’ll regret for the rest of your life, if you happen to miss them. They are the cream of the crop. Crème de la crème. Best of the best.
Just a note though, really cool contents don’t have to be serious or complex. So, feel free to tweet about a good and funny YouTube video, if you want to, as this is helpful, in some way, to others (helpful in relieving their stress, for instance).
2. Is This Me? Human?
Social media is a place to gather and converse with your peers. So, talk. Don’t just hand out clickable links in your tweets like candies. Tweet about what you think, feel, and experience. Your followers want to hear them. That’s why they’re following you, right?
If you want to make money with Twitter in the long run, you’ll need loyal followers who listen to you. So, stop sending automated messages about your product or service (using those automatic Twitter tools). Because, sooner or later, your followers will stop listening.
What you need to do, instead, is building a good relationship with your followers. And to do that, you’ve to make sure that you’re tweeting about ‘you’.
So, Maybe I should Shut Up
Wouldn’t it be great if we can live in a quiet Twittersphere? Where all tweets are important, useful, entertaining, or simply, enlightening. Where everyone tweet only when they really need to.
This post is written to encourage and teach you how to tweet responsibly and profitably (in the long run), just like what a true marketer supposed to do. Hopefully, you’ve read it with an open mind and ready to make Twittersphere a better place for you, me, and other Twitter users.
Feel free to tweet if you find this useful, I mean it ^-^.
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