Out of all the books that I’ve read in the past few years (and believe me, I’ve read quite a bit), The Game, the pick-up artist book by Neil Strauss, seems to be one of the few that leaves a lasting impression on me. I could relate to his character, a social retard who have not grown up and figure out how to deal with women yet. And, I was just excited to finally discover the ‘secrets’ to attracting women.
But, what’s even more interesting to me about his book is how this law of attraction is more universal than most of us like to think. Neil’s concept of attracting members of the opposite sex can also be used, with some modification, to help us attract and get more subscribers. Here’s how.
1. Select A Target
No, you can’t create something randomly and expect it to be successful anymore. In this highly competitive environment, you’ll need to differentiate yourself. Position your product, be it a blog or a course, as something new and fresh by first understanding who your market is. Male in their 40s? Or female in their 20s? Then, find out their needs and wants. The writing style and design of your squeeze page will be different depending on the demographic you’re going for.
2. Approach and Open
BAM! That’s what your headline should feel like. A punch on the face. You can’t ignore it and you have no choice but to react to it. Check out Blogussion article on the 5 major ways to write a punchy headline. People are pre-occupied most of the time; they are busy answering their emails, listening to music, or doing other stuffs while browsing. So, your job is to break their pre-occupation using your headlines.
3. Demonstrate Value
What’s In It For Me? Why should I read this? Why should I spend time on this squeeze page than this other one? This is why you’ll need an interesting and shocking first paragraph after your punchy headline. Your first paragraph needs to tell your readers what they’ll get by subscribing to your newsletter or email list, making them excited on what’s to come.
4. Isolate the Target
A quick and easy way to grab the attention of our primitive and most decisive part of our brain is to use the word ‘you’ often in your copy (of your squeeze page). The old brain is self-centred and focused on what is good for you, hence it’ll often unconsciously prefer what better emphasizes how You can benefit. So, rather than using ‘we’, personalize your writing with ‘you’.
5. Create an Emotional Connection
Unless you can build rapport and trust with your readers or prospects, you can’t get them to subscribe. You need to show your the visitors of your squeeze page that you’re genuine, honest, and real. Tell them how you can relate to their problems and how, by subscribing, they’ll be able to solve those problems. Videos will help tremendously to create this emotional connection, as the visitors can listen to your voice and probably see you (if you record yourself).
6. Pump Buying Temperature
The visitors might already be interested in subscribing to your blog/list, but they just can’t seem to get themselves to do it. Hell, we’re all inherently lazy after all. So, your job is to make that decision to subscribe as painless and as smooth as possible.
You do this, as many marketing gurus probably have told you, by bribing them excellent quality freebies (in the form of eBooks, video tutorials, etc). This will usually give them the much needed final push to take the action to subscribe.
7. Blast Last-Minute Resistance
Just like a woman who’s afraid that you’ll be that guy who leaves them early next morning after she has given herself to you, your visitors have the same fear about subscribing to your email list.
Spam emails that contain links to viruses or hacks have been a bad enough problem without them putting their names and email addresses on some random subscription forms. So, you need to promise them, in your privacy policy, that you will keep their email addresses private and will not send any spam emails to them. And, of course, keep this promise.
These are a couple of tips to get more subscribers to your blog or, if you’re launching a product, your list of prospects. One thing you have to remember is to manage your expectation. Not everyone who visits your squeeze page will subscribe. You can get subscription rate of 1% or 20%, depending on how well you’ve optimized it.
So, be sure to split-test and tweak your squeeze pages to get maximum conversion rate.
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